‘Aurora’ - the first appearance of light in the sky before sunrise, symbolising our personal story of moving out of the shadow and in to the light.

The colour white represents this light and is a core element of our debut collection and fashion house. Combined with soft, elegantly flowing fabrics and floral embroidery, this collection embodies purity, grace and strength.

Each piece has been carefully designed to complement other pieces in the collection, allowing for a combination of looks to suit your own sense of style. From wardrobe staples, such as palazzo trousers, bralettes and evening  skirts to statement boleros, capes and jackets, all our looks give you the freedom to express your individuality.

Designed by women for women who want effortless style and convenience to suit their busy lifestyles. Our clothing is purposefully designed with comfort in mind, so you can slip on and off without any fuss.

It’s for you, for me – UME London.

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